Rol · Interim Management
Communications, Marketing and Branding Department
Hablar con un partnerOur Marketing and Communications Management Service (CMO / DirCom)
Positioning, reputation and demand to grow your business.
Having a great product isn’t enough if the market doesn’t know you or trust you. However, we know that your immediate needs may be very specific: perhaps you need to fill your sales pipeline straight away (Marketing), or maybe your priority is to manage a media crisis or a merger (Communications).
We don’t believe in rigid structures. We tailor our leadership to your actual needs.
EPUNTO’s Interim Management service for Marketing and Communications assesses your challenge and assigns you the exact executive profile:
CMO (Chief Marketing Officer): If you need to generate demand, digitise sales and measure the ROI of every euro invested.
DirCom (Director of Communications): If you need to protect your reputation, manage crises, institutional relations or internal communications.
Hybrid Profile: A well-rounded leader to align brand and business within agile or mid-market structures.
Do I need a Marketing Director or a Head of Communications?
It depends on your current challenge. If your problem is that ‘I’m not selling enough’, you need a CMO focused on lead generation, the sales funnel and the product. If your problem is that ‘nobody knows who I am’ or ‘I have a poor reputation’ amongst investors, the press or employees, you need a Head of Communications focused on reputation and corporate storytelling. We can help you diagnose the issue.
How can an interim CMO help boost my sales?
Our CMOs are business-focused professionals, not just ‘creatives’. They come in to structure your growth engine. They digitise lead generation (Inbound, ABM), optimise advertising spend (reducing the cost of acquisition – CAC) and align Marketing with Sales so that leads are converted into actual revenue.
When is it crucial to appoint an interim communications director?
At times of high exposure or risk. For example: during a reputational crisis (an accident, a product fault), during a redundancy programme or restructuring, or during a merger or acquisition (mergers and acquisitions). The DirCom manages the messaging to minimise damage, maintain stakeholder confidence and ensure social stability.
Is it useful for a private equity portfolio company?
Absolutely. Both in terms of preparing for an exit (by building an attractive equity story that boosts the valuation) and in terms of professionalising a family business that has never had a structured marketing function. We provide clear methodology and metrics where previously there was only intuition.
Can a single profile cover both areas?
Yes, in medium-sized companies or start-ups and scale-ups, it is common and effective to have a hybrid leader (MarCom) to coordinate the overall strategy. In large corporations or in specific crisis situations, we recommend separating the roles to ensure the necessary depth and focus on each front.
¿Necesita un communications, marketing and branding department al frente en semanas?
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