Álvaro Petit, the new CEO of The LIQUID finance, is spearheading its consolidation and scalability
Backed by the expertise of EPUNTO Interim Management, the new range of financial management services has completed its initial phase and is now set to drive scalable growth through a roadmap that prioritises digitalisation and expansion. At EPUNTO Interim Management, a Valtus Alliance member, with over a decade’s experience leading the market […]
At EPUNTO Interim Management, a Valtus Alliance member with over a decade’s experience leading the management services market, we understand that the success of a project lies not only in its launch, but in its ability to scale robustly. With this in mind, we are pleased to announce the appointment of Álvaro Petit as the new CEO of The LIQUID finance, our firm specialising in fractional CFO services for SMEs.
The LIQUID finance is now moving into a phase of consolidation and growth, replicating the management standards that define EPUNTO. Emilio del Prado, CEO of EPUNTO Interim Management and partner at The LIQUID finance, highlights the strategic value of this move:
“As our Partner and leading figure in flexible talent, Tomás Pereda Riaza, says: bringing together young talent and senior talent within an organisation is one of the most productive combinations one can achieve. With the appointment of Álvaro Petit as CEO, we are seeking precisely that: his youth, agility and a fresh strategic vision, combined with the seniority of the firm’s Partners to create a winning formula.”
Emilio del Prado Tweet
From validation to a solid structure
Álvaro Petit’s arrival has a clear purpose: to transform the project’s initial agility into an operating structure capable of capturing a larger market share whilst maintaining service quality. His assignment is to implement a series of new initiatives to professionalise every level of the company.
“The flexible financial management model for SMEs has already proven its value in the market. Now, the challenge lies in scaling up and achieving operational excellence. My aim is for The LIQUID finance to be not just a talent solution, but a comprehensive financial management services platform, underpinned by the best technology and a network of absolute trust.”
Álvaro Petit Tweet
The Three Pillars of the New Roadmap
To achieve this transformation, Petit has defined three strategic levers that will make a difference in the coming quarters:
- Strategic Alliances and Referrals: The LIQUID finance will not operate as an isolated entity. Integration with key partners (legal, technology and consultancy) will be strengthened to offer a 360-degree service. Likewise, the referral channel will be professionalised: as with EPUNTO, referrals will move away from an organic approach to become a structured system, where the trust of our partners and clients is the main driver of growth.
- Digitalisation and Artificial Intelligence: In an environment where, as we have analysed at EPUNTO, AI is already a tool that accelerates management decision-making, The LIQUID finance will continue to integrate advanced technological solutions into its processes. The aim is to provide CFOs with automation and data analysis tools that enhance their strategic capabilities, enabling them to deliver faster and more accurate financial indicators to their clients.
- Unwavering Commitment to Excellence among CFOs: Service quality is non-negotiable. Building on the high standards we uphold at EPUNTO (with certified and audited processes), Petit will raise the bar in the selection and accreditation of finance executives. Technical knowledge alone is not enough; we seek managerial excellence, business acumen and the ability to make an immediate impact. The LIQUID finance will be home to the finest financial management talent on the market.
A high-performance ecosystem
With this move, at EPUNTO Interim Management we are strengthening our overall value proposition. Whilst we continue to provide time-limited, project-based services across various C-level roles in large companies, The LIQUID finance, under the leadership of Álvaro Petit, is establishing itself as the leading specialist in the finance function for SMEs, combining the flexibility of the fractional model with the strength of a top-tier corporate firm.
We welcome Álvaro to this new role, confident that his leadership will take the firm to the next level of professionalism and results.
