EPUNTO advises INTECO on its online communication strategy

EPUNTO is advising the National Institute of Communication Technologies (Inteco) on defining and implementing its online communication strategy. To this end, it has carried out an analysis of the organisation’s current situation in this field, identifying areas for improvement and proposing courses of action and priorities. It has also designed the conceptual framework for its new website, “which has been well received by both internet users and its partners”, notes Emilio del Prado, CEO of the technology consultancy, who points out that the information on the site is “very extensive, so it needs to be tailored more closely to the target audience through a reorganisation that makes it more user-friendly”. EPUNTO is currently facilitating Inteco’s transition in this area towards a forward-looking model, whilst also helping to lay the foundations for its internal management. “Faced with the new challenges of Web 2.0, the institute must make the most of every opportunity available to it and maintain an image of modernity, security and a focus on serving the public,” explains Del Prado. Further information:

• CyLEconomica website
• Web version of the article